Rightliner Reviews aims to provide useful information for casual web surfers, internet researchers, and others, while providing some historical data as a reference to the every changing face of the world wide web.  We find it interesting how big corporations (and smaller companies too) choose to design their websites.  How an organization presents itself on this all-important medium called the internet, can speak volumes.  While we don't claim to interperet our information or draw conclusions as to what is "good or bad", sometimes the data speaks for itself.  Companies just starting out on the internet or, those desiring to make a change to their existing website can see how others in their industry (or similar industry) are constructing their online presence.  We believe that this type of research is aided by our review process. Feel free to browse our reviews now.  Below is an explanation of our review analysis. (visual review components seen in sample website below)   Explanation of each review component: The category is simply our way of organizing our reviews into logical divistions (ie. television networks, insurance companies, etc) Company/Orgagnization is simply the name of the company who's website we are reviewing. The HomePage Layout is a description of how the website home section is designed and mapped together. In the Focus Item/Product/Service we mention if there is something that is being "pushed" on the site.  It could be a free newsletter, a promotion, etc. Company Logo/Grahpic describes the look and feel of the company logo. Common web address queries list out some url searches that could be quite common for web surfers looking for company information. Common web search queries list out terms that internet users type into the search engines when looking for the company under review. Many websites use Photos/Pictures to dress up their website.  We describe the use of them in this area. Primary Horizontal Navigation can be an explanation of how and where links are provided running accross the homepage. Primary Vertical Navigation can be an explanation of how and where links are provided running down the homepage. We discuss the use (or lack of it) of Animation/Movies on the home of the website. We have a look for how Search may be incorporated into the homepage. Mailing Lists/Opt-in's are common ways of gathering email address.  We review this marketing technique. A review of Advertising on the homepage is done. Date/Type of Review simply to decribe what we are doing and when we did it.  In Contact/More Information we typically provide our readers with the direct link to the official website of the company site being reviewed. Visit our Reviews Directory.

Video tour of review process - watch now Review Structure Components: Category Company/Organization HomePage Layout Focus Item/Product/Service Company Logo/Graphic Common web address queries Common web search queries Photos/Pictures Primary Horizontal Navigation Primary Vertical Navigation Use of Animation/Movies Search Options Mailing Lists/Opt-in Advertising Date/Type of  Review Contact/More Information Rightliner Review Resources: Rightliner Reviews Home Page Directory of Reviews by Category Video Explanation of Review Process Review On-Page Labelling Example

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