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Category:
Banks - USA
Company/Organization:
AM South Bank
HomePage
Layout:
Home page consists of four sections namely, the header, left panel, main section and a right panel. The whole theme of the page is light blue in color and is done on a white background. The header section has a logo on the left and search on the right, the left panel is basically a vertical navigational menu with links to the bank's products and services. The main section consists of the bank news and security options with the right panel has links to access the online banking pages.
Focus
Item/Product/Service:
The key focus is on providing the information on the bank's products and services along with promoting online banking operations.
Company
Logo/Graphic:
The logo is a text all graphic done in blue color with the punch line sitting right below the name.
Common
web
address queries (some by user-error):
amsouthbanking.com, amsouthbank.com
Common web search
queries:
amsouthbank, amsouth
Photos/Pictures:
No photos used.
Primary
Horizontal Navigation:
No primary horizontal navigation.
Primary
Vertical Navigation:
The left panel consists of primary vertical navigation with links to Personal Finance, Small Business, Commercial Banking, Wealth Management etc.
Use of
Animation/Movies:
A small animation on the main section to depict home equity promotion advertisement.
Search
Options:
The page uses a search option on the right side of the header graphic.
Mailing
Lists/Opt-in:
No mailing list options
Advertising:
No advertising.
Date/Type
of Review:
January, 2007, Review of the Home Page.
Contact/More
Information:
http://www.amsouth.com/
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