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Category:
Banks - USA
Company/Organization:
Bank of America
HomePage
Layout:
The Home page is done in bright colors of Red and Blue on a white background, mainly consists of a top header, left panel and a main section. The header consists of a logo and search option with the horizontal menu just sitting right underneath it. The left panel consists of a link to online banking and further below left a button to search for the ATMs and bank branches. The main section consists of text links to various products services and offers by the bank.
Focus
Item/Product/Service:
Providing free online banking services to its customers and encouraging them to use it.
Company
Logo/Graphic:
Good logo done in red and blue with text and a picture.
Common
web
address queries (some by user-error):
bankofamericaonline.com, bankofamerican.com, bankofamerica.com, americabank.com
Common web search
queries:
bankofamerica, bankofamerica
Photos/Pictures:
No use of the photos.
Primary
Horizontal Navigation:
It has the horizontal navigation sitting right below the header linking to Personal, Small Business, Corporate and Institutional etc.
Primary
Vertical Navigation:
No vertical navigation.
Use of
Animation/Movies:
A good flash animation is used on the main section listing the bank's services and allowing the people to make an application online.
Search
Options:
Search option on the top right hand side on the header, also option to search for the ATMs and its branches on the bottom of the left navigation.
Mailing
Lists/Opt-in:
No mailing services
Advertising:
No Advertisements seen.
Date/Type
of Review:
January, 2007, Review of the Home Page.
Contact/More
Information:
http://www.bankofamerica.com
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Rightliner
Reviews Home
Bank of America, related: bankofamericaonline.com, bankofamerican.com, bankofamerica.com, americabank.com, Review
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