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Category:
Banks - USA
Company/Organization:
Bank of Colorado
HomePage
Layout:
The home page done in the hues of red, blue and grey gives a rich appearance. The top section is a header with a logo on the left and a picture on the right. The left section on top have links to apply for personal and business banking followed by quick links to other areas on the site like branch and ATM locations etc. The middle section is a tabbed sections to personal and business banking. Clicking on any of the tabs lists its own services and products below and provides navigational links to them.
Focus
Item/Product/Service:
The focus seems to be promoting the personal, business and agriculture banking services and products.
Company
Logo/Graphic:
Logo is made up of a graphic followed by the bank name followed by the punch line.
Common
web
address queries (some by user-error):
bankofcolorado.com, coloradobank.com
Common web search
queries:
bankofcolorado, coloradobank
Photos/Pictures:
The right side of the header is having a picture of a man and a woman enjoying the cozy comfort of their living room. Good use of pictures on the banners as well.
Primary
Horizontal Navigation:
Using a tabbed horizontal navigation on top of the main section linking to personal, business and agriculture banking.
Primary
Vertical Navigation:
No primary vertical navigation used.
Use of
Animation/Movies:
Small text animation on the header looks good.
Search
Options:
No search options used.
Mailing
Lists/Opt-in:
No Mailing Lists options.
Advertising:
No use of advertisements.
Date/Type
of Review:
January, 2007, Review of the Home Page.
Contact/More
Information:
http://www.bankofcolorado.com/
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