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Category:
Banks - India
Company/Organization:
Bank of India
HomePage
Layout:
A home page with a lot of information thrown all over it. The top left area has the bank's logo with a lot of links on the right. The primary vertical navigation is on the left with a option to search for a branch below. The main section has a couple of animations running on the current services with quick links to some schemes below.
Focus
Item/Product/Service:
The focus seems to be on online banking.
Company
Logo/Graphic:
The logo has a graphic of big red star on left followed by the name of the bank on a blue background.
Common
web
address queries (some by user-error):
bankofindia.com, bankofindia.in
Common web search
queries:
bankofindia, bankofindia
Photos/Pictures:
Using a couple of big pictures on the animations on main areas plus a lot of small ones with the schemes and services.
Primary
Horizontal Navigation:
No primary horizontal navigation used.
Primary
Vertical Navigation:
Primary vertical navigation on top left panel linking to corporate profile, product and services, personal loans and internet banking etc.
Use of
Animation/Movies:
playing a lot of animations on the home page. Two of them on the main section to display the current products and services and a few on the right banners.
Search
Options:
The top right section has a option to search the site.
Mailing
Lists/Opt-in:
No options to join the newsletters and mailing lists.
Advertising:
No advertising services on the home page.
Date/Type
of Review:
January. 2007, Review of the Home Page
Contact/More
Information:
http://www.bankofindia.com
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