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Category:
Banks - Canada
Company/Organization:
Bank of Nova Scotia
HomePage
Layout:
A very well laid out home page with the logo on top and a search option with some quick links above it. Right below is a header displaying some good pictures with a graphic in middle showing the 175 years completion of operations. Below the header is a tabbled horizontal navigation. The main section lists a banner on top with some quick links to day to day banking, borrowing and investing below. The left panel lists the online services at the top followed by personal services, a drop down for quick links plus some market indices. The right panel displays the current rates on mutual funds on top with some links to services outside Canada below.
Focus
Item/Product/Service:
The current focus seems to be the investments and online banking services.
Company
Logo/Graphic:
The logo is a graphic of a globe in a bold S followed by the bank name in red.
Common
web
address queries (some by user-error):
novascotiabank.ca, scotiabank.ca, scotiabank.com, scotiaonline.com
Common web search
queries:
novascotiabank.ca, scotiabank.ca, scotiabank, scotiaonline
Photos/Pictures:
Good pictures listed on the header plus one on the main section looks good too.
Primary
Horizontal Navigation:
Tabbed primary horizontal navigation linking to personal services, small business, business services etc.
Primary
Vertical Navigation:
Primary vertical navigation not used.
Use of
Animation/Movies:
No amimations seen on the home page.
Search
Options:
The option to search the page present on the top right of the page.
Mailing
Lists/Opt-in:
No link to avail the mailing list services.
Advertising:
No advertisements listed.
Date/Type
of Review:
January, 2007, Review of the Home Page
Contact/More
Information:
http://www.scotiabank.com/
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Reviews Home
Banks - Europe, related: novascotiabank.ca, scotiabank.ca, scotiabank.com, scotiaonline.com, Review
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