|
Category:
Banks - USA
Company/Organization:
Bank United
HomePage
Layout:
A very colorful home page indeed with the logo on top left corner and a search option on right. Just below is a vertical bar with some quicklinks to the key areas and right below is a primary vertical navigation in the form of pictures, this concept looks good and is a bit different. The main section on the left just has a big picture with the right section showing the stock market quote followed by a login option. They seem to try to catch the visitor's attention by a putting a small poll on the bottom right corner.
Focus
Item/Product/Service:
The key focus is clearly laid on internet banking and wholesale lending.
Company
Logo/Graphic:
Logo has 3 parts the left graphic part with a picture of a small tree followed by the bank name in a bold font and the punchline sitting right below.
Common
web
address queries (some by user-error):
bankunited.com, unitedbank.com
Common web search
queries:
bankunited, unitedbank
Photos/Pictures:
Lavish use of pictures on primary vertical navigation as well as a big one for the main section makes the home page pretty colorful.
Primary
Horizontal Navigation:
The primary vertical navigation looks like a header, links to personal banking, loan center, investment services and business banking.
Primary
Vertical Navigation:
No use of primary vertical navigation.
Use of
Animation/Movies:
Using a bit of animation to display its news right below the main section.
Search
Options:
The top right corner has a search option to let the visitor key in some text and search for it.
Mailing
Lists/Opt-in:
The home page is not using any newsletters/mailing list options.
Advertising:
Not showing any advertisements on the page.
Date/Type
of Review:
January, 2007, Review of the Home Page.
Contact/More
Information:
http://www.bankunited.com/
|
|
|
|
