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Category:
Banks - USA
Company/Organization:
Charter One Bank
HomePage
Layout:
A unique color combination of green and white, just a logo as far as header is concerned with horizontal navigational menu right below it. The left and right panel mostly consisting of small square promotional ads of the bank's products and services. The main section having text links to the personal banking and small business banking operations. Lists a small link to the demo on the top left column.
Focus
Item/Product/Service:
Clearly looking out for new accounts and lay emphasis on more and more online banking operations.
Company
Logo/Graphic:
A typical logo in green with the insignia, text and punchline all together.
Common
web
address queries (some by user-error):
charteroneonline.com, charteronebanking.com, charterbank.com, charter1.com, charter1bank.com
Common web search
queries:
charteronebank, charteroneonline, charter1bank
Photos/Pictures:
No main photos and pictures used, generous use of some text ads on both left and right panel though.
Primary
Horizontal Navigation:
The horizontal primary navigation on top in green looks good, links to Home, Personal, Small Business, Commercial, Investing and Customer Service etc.
Primary
Vertical Navigation:
No use of vertical navigation.
Use of
Animation/Movies:
A small flash animation used in the main section to promote reward points on the debit card also small animations on the right panel to promote their services like home loans etc.
Search
Options:
A small search box on the top right corner of the horizontal navigation.
Mailing
Lists/Opt-in:
No mailing services
Advertising:
No advertisements, except for their own products and services.
Date/Type
of Review:
January, 2007, Review of the Home Page.
Contact/More
Information:
http://www.charteronebank.com
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Rightliner
Reviews Home
Charter One Bank, related: charteroneonline.com, charteronebanking.com, charterbank.com, charter1.com, charter1bank.com, Review
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