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Category:
Banks - USA
Company/Organization:
Chemical Bank
HomePage
Layout:
As the name suggests the home page has a big picture of some chemical stuctures on a green graphic with dollars as a watermark. The logo is there on the top left just above the green graphic. Not much content though a primary vertical navigation just below the logo followed by a big welcome strip in grey. Below the strip there is a little information on the bank's offices. The right side is quick links to ebanking and a few banners.
Focus
Item/Product/Service:
The major emphasis seems to be on providing ebanking services to its customers, also some banners to promote their visa gift card.
Company
Logo/Graphic:
The logo looks like having a chemical structure in a round graphic followed by the bank's name in bold green.
Common
web
address queries (some by user-error):
chemicalbank.com, chemicalonline.com
Common web search
queries:
chemicalbank, chemicalonline
Photos/Pictures:
No particular pictures worth mentioning, just a few on the banners.
Primary
Horizontal Navigation:
not using any primary horizontal navigation.
Primary
Vertical Navigation:
Primary vertical navigation on the left side linking to personal and business services.
Use of
Animation/Movies:
The bank is not using any animations/movies on the home page.
Search
Options:
No search options either.
Mailing
Lists/Opt-in:
Not using any mailing lists.
Advertising:
No advertisements seen on the home page.
Date/Type
of Review:
January, 2007, Review of the Home Page.
Contact/More
Information:
http://www.chemicalbank.com/
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