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Category:
Banks - Canada
Company/Organization:
CIBC Bank
HomePage
Layout:
The home page uses a lot of red on the banners and the header. The top header has a logo on left with the punch line on the right. Just below the header there are 3 tabs which basically forms the horizontal menu. Below is the left panel giving the information on the tab selected with quick links on those, the main section lists some banners on the same. The right panel bears the sign on option on top with some news on the bottom area.
Focus
Item/Product/Service:
Major focus on investments and worry free banking with the CIBC online banking.
Company
Logo/Graphic:
A square logo with a graphic of CIBC in bold yellow with a swoop of two lines below.
Common
web
address queries (some by user-error):
cibcbank.ca, cibconline.com, cibcbank.com
Common web search
queries:
cibcbank.ca, cibconline, cibcbank
Photos/Pictures:
Just using pictures of different people smiling on the banners in the middle area.
Primary
Horizontal Navigation:
They have a tabbed horizontal navigation below the header linking to personal banking and business services.
Primary
Vertical Navigation:
No primary vertical navigation.
Use of
Animation/Movies:
No animations.
Search
Options:
Search option on right on the tabbed navigation.
Mailing
Lists/Opt-in:
No option to subscribe to the mailing lists.
Advertising:
No advertising seen no the page.
Date/Type
of Review:
January, 2007, Review of the Home Page
Contact/More
Information:
http://www.cibc.com/ca/personal.html
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