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Category:
Banks - USA
Company/Organization:
Citi Bank
HomePage
Layout:
Most of the Citi Bank's home page is composed of text links to its products and services in the main section. A few pictures that have been used are those of big banner advertisements of their own products. The header comprises of a logo and horizontal navigation links, the left column provides the link to login to the account, apply for a new account and search for the information on the nearest ATM/ branch location. The right column lists some of the pictures carrying their own advertisements.
Focus
Item/Product/Service:
The focus seems to be to list all its products and services and make new customers join online, also promoting online banking operations to the fullest.
Company
Logo/Graphic:
A powerful text logo with the word CITI in bold and a red swoop over it.
Common
web
address queries (some by user-error):
citibankonline.com, citibank.com
Common web search
queries:
citibankonline, citibankcom
Photos/Pictures:
Most of the photos and pictures are used to advertise their own products, the banner used to promote the e-savings account looks good.
Primary
Horizontal Navigation:
Lists the primary horizontal navigation in the header itself, links to Banking, Credit Cards, Lines and Loans, Investing and Planning etc.
Primary
Vertical Navigation:
No particular primary vertical navigation.
Use of
Animation/Movies:
No animations/movies used.
Search
Options:
Search option to find the nearest ATM/Branch on the left panel.
Mailing
Lists/Opt-in:
No newsletter / mailing lists options
Advertising:
No outside advertising.
Date/Type
of Review:
January, 2007, Review of the Home Page.
Contact/More
Information:
http://www.citibank.com
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