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Category:
Credit Union - USA
Company/Organization:
Citizen Credit Union
HomePage
Layout:
The central section is just about a couple of big banners promoting their products. The right side has a lot of appeal done with small banner like buttons linking to all major operations on the site followed by a lot of useful information to benefit its customers. The left panel is mainly vertical navigation on top. The header seems to be linked with the left panel with a huge swoop on the right side. The logo is nicely placed on the top left corner, with some quick links on the extreme right.
Focus
Item/Product/Service:
The focus clearly seems to be making the customers carry out the online banking operations smoothly.
Company
Logo/Graphic:
A while background in a semi oval shape having the bank's name inside it.
Common
web
address queries (some by user-error):
citizencreditunion.com, citizencu.com
Common web search
queries:
citizencreditunion, citizencu
Photos/Pictures:
The main section has a big picture of a man shown fishing. A lot of small pictures used on the banners.
Primary
Horizontal Navigation:
No primary horizontal navigation seen.
Primary
Vertical Navigation:
A big vertical navigation on the top left panel linking to loans, online services, products and services, small business solutions and newsletters etc.
Use of
Animation/Movies:
Not using any animation/movies.
Search
Options:
An option to search the site on extreme top right side on the header.
Mailing
Lists/Opt-in:
They have a Link to join their email list down on the left panel.
Advertising:
A banner below on the main section linking to free tax preparations resource.
Date/Type
of Review:
January, 2007, Review of the Home Page
Contact/More
Information:
http://www.citizenscu.org/
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