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Category:
Banks - USA
Company/Organization:
City National Bank
HomePage
Layout:
A very simple home page with the main section listing the loans and checking account services. The left panel mainly has quick links to the banks services and below it they have a news rotatator with current news and events scrolling from bottom to top. A simple header in blue with the bank's logo on the left and text boxes for logging into ebanking account on the right side. The primary horizontal navigation is placed just below the header.
Focus
Item/Product/Service:
The key focus is on providing electronic banking, equal housing lending and tenant leasing.
Company
Logo/Graphic:
The logo has a graphic of a star embedded in a half circle with the bank's name following it.
Common
web
address queries (some by user-error):
citynationalbank.com, citynational.com
Common web search
queries:
citynationalbank, citynational
Photos/Pictures:
Just using a couple of small pictures.
Primary
Horizontal Navigation:
Primary horizontal navigation right below the header links to business banking, personal banking and home finance.
Primary
Vertical Navigation:
Some vertical quick links on the left panel linking to customer service, free checking, statement of fees and bank locations etc.
Use of
Animation/Movies:
The home page does not have any amimations/movies.
Search
Options:
There is no search option on the page.
Mailing
Lists/Opt-in:
They don’t have any mailing lists option on the home page.
Advertising:
Currently using no advertisements on the page.
Date/Type
of Review:
January, 2007, Review of the Home Page.
Contact/More
Information:
http://www.citynationalbank.com/
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