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Category:
Banks - USA
Company/Organization:
Colonial Bank
HomePage
Layout:
A good looking home page done in white and blue, we have a animated header, left column and a middle section and a right section. The page uses both horizontal as well as vertical navigation. There are basically 3 tabs namely Bank Information, Personal Services and business services and the main section changes depending on the tab selected. The right section is mainly used to promote banks internal products such as loans etc, also offers a feature to find the bank's nearest location.
Focus
Item/Product/Service:
The main purpose of the site seems to be provinding wholesome information to the customers on bank's services, we can say that it is a very informative site with the ability for the customers to do banking transactions online.
Company
Logo/Graphic:
Logo in black in bold letters on a white background with a pic on the left.
Common
web
address queries (some by user-error):
colonialbank.com
Common web search
queries:
colonialbank
Photos/Pictures:
No lavish use of pictures with just of a girl and a man on the computer on the header on right side.
Primary
Horizontal Navigation:
Horizontal navigation on the top of the header with links like News, Investor Relations, Locations and careers etc.
Primary
Vertical Navigation:
Good use of the left vertical navigation with links changing on the type of tab selected.
Use of
Animation/Movies:
Small animation used on the header, looks good.
Search
Options:
Search option on the left navigation below which allows to type and text and pressing on the go button lists the search results.
Mailing
Lists/Opt-in:
No mailing list options
Advertising:
No advertising.
Date/Type
of Review:
January, 2007, Review of the Home Page.
Contact/More
Information:
http://www.colonialbank.com
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