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Category:
Banks - USA
Company/Organization:
Comerica Bank
HomePage
Layout:
A very Professional looking homepage with right links at the right places. The swoop on the header on left side looks good and a picture of a man smiling on the right side does complement that. It uses a left side navigation. The middle section gives the information on the products in the tabular way and looks good. The blue buttons with product listings look great, on the whole a good informative page.
Focus
Item/Product/Service:
Main focus lies on making the customers aware of the banks services to its customers with a snapshot and detailed information of their products, also looks like promoting online banking.
Company
Logo/Graphic:
Simple Logo with blue back ground and Comerica engraved in it in white.
Common
web
address queries (some by user-error):
comericabanking.com, comericabank.com
Common web search
queries:
comericabanking, comericabank
Photos/Pictures:
Just one main pic of a man smiling in the header, rest good use of buttons and texts.
Primary
Horizontal Navigation:
No primary horizontal navigation.
Primary
Vertical Navigation:
Good Primary left vertical navigation with options like Company Overview, Investor Relations, Corporate Governance, newsroom Career Center etc.
Use of
Animation/Movies:
No use of animations.
Search
Options:
Search option on the left column above the login to account information. The visitor may type any search criteria and push the search button for results.
Mailing
Lists/Opt-in:
No mailing list option on the home page
Advertising:
No Advertisement links on the home page.
Date/Type
of Review:
January, 2007, Review of the Home Page.
Contact/More
Information:
http://www.comerica.com/
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