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Category:
Banks - USA
Company/Organization:
Commerce Bank
HomePage
Layout:
A very bright and colorful homepage a little different in concept. The top section has a header in blue with the bank logo on the left. The left section shows the picture of the bank with a animated toon providing a link to new services. It's the navigational part which makes it unique as the main section has all the navigational links to the other areas on the site. The main section also has scrolling bars on top as well as bottom, the top one listing some news with the bottom one having the current stock prices of the bank.
Focus
Item/Product/Service:
key areas seem to be making online customers, loans as they have big links to these areas and also making the customer carry out most of the banking operations online.
Company
Logo/Graphic:
Just using a bold text logo.
Common
web
address queries (some by user-error):
commercebank.com, commercebanking.com
Common web search
queries:
commerceonline, commercebank
Photos/Pictures:
Mainly using a good picture of the bank on the left top side below the header.
Primary
Horizontal Navigation:
No main primary horizontal navigation.
Primary
Vertical Navigation:
No main primary vertical navigation.
Use of
Animation/Movies:
Using a animated toon on the left below as a link to new services and offers.
Search
Options:
Search option on left column, only provides search to find the bank ATMs and branches.
Mailing
Lists/Opt-in:
No Newsletter joining options
Advertising:
No advertisements.
Date/Type
of Review:
January, 2007, Review of the Home Page.
Contact/More
Information:
http://www.commerceonline.com/
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