|
Category:
Credit Union - USA
Company/Organization:
DC Teachers Federal Credit Union
HomePage
Layout:
Bright and colorful home page with a header done in deep red color and the left panel done in deep yellow. The header and the left panel seem to be merging with each other and on the cross section there is a logo. Most of the left panel is some quick links and contact information below. The main section's background is done in white with the primary horizontal navigation on top followed by a welcome message, a couple of banners and links below followed by some security updates and a report on lost of stolen ATM cards.
Focus
Item/Product/Service:
The key services indeed seem to be loans with a couple of animated banners nicely linking to apply for the same.
Company
Logo/Graphic:
A graphic of a red apple with a leaf and the unions name on it in white.
Common
web
address queries (some by user-error):
dccu.com, dccreditunion.com
Common web search
queries:
dccu, dccreditunion
Photos/Pictures:
Using a collage of pictures of smiling children of different origins with pictures of some products for children.
Primary
Horizontal Navigation:
The primary horizontal menu sits right on top of the main section providing links to loans and visa, savings and investments, checking and conveniences, rates and forms etc.
Primary
Vertical Navigation:
No use of primary vertical navigation.
Use of
Animation/Movies:
Animation playing on a banner on middle left section prompting the user to apply for a loan and one on the bottom section to apply for a credit card.
Search
Options:
Search options not present.
Mailing
Lists/Opt-in:
The left panel has one of the links as newsletter.
Advertising:
A small banner add on the bottom middle section linking to a credit card payment site.
Date/Type
of Review:
January, 2007, Review of the Home Page
Contact/More
Information:
http://www.dctfcu.org/
|
|
|
|
