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Category:
Banks - USA
Company/Organization:
Fidelity Bank
HomePage
Layout:
The home page is lot of banners all over the page. The top left section has a logo just adjecent to it is a link to logging in to the online banking operations, right below is the primary horizontal navigation, further below are a couple of big banners followed by some quick links and banners to apply for the bank's products.
Focus
Item/Product/Service:
The focus seems to be making the users aware of the banks financial services.
Company
Logo/Graphic:
A nice looking logo with Fidelity Bank engraved on it in red
Common
web
address queries (some by user-error):
fidelitybank.com, fidelityonline.com
Common web search
queries:
fidelitybank, fidelitycom
Photos/Pictures:
Some use of pictures on the banners.
Primary
Horizontal Navigation:
The primary horizontal navigation on the top links to personal and business banking.
Primary
Vertical Navigation:
No primary vertical navigation.
Use of
Animation/Movies:
No use of animation/movies.
Search
Options:
No search option used.
Mailing
Lists/Opt-in:
No Mailing Lists options.
Advertising:
No use of advertisements.
Date/Type
of Review:
January, 2007, Review of the Home Page.
Contact/More
Information:
http://www.fidelitybank.com/site/ks_fidelity.html
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