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Category:
Banks - USA
Company/Organization:
First Citizens Bank
HomePage
Layout:
The website follows a top down approach with the top having the primary horizontal navigation followed by a header having the logo on left and some links on the top right. Just below the header there are four tabs to sign into the account, customer service, apply for products and to locate a branch or ATM. Further below there are 3 panels for listing the personal services, business services and the third one to list some banners relating to some offers.
Focus
Item/Product/Service:
The Prime focus of First Citizen Bank's home page is letting the customers do banking operations, checking accounts and offer help with opening new accounts.
Company
Logo/Graphic:
The logo is mainly a small graphic followed by the bank name.
Common
web
address queries (some by user-error):
firstcitizensonline.com, firstcitizensbank.com
Common web search
queries:
firstcitizensonline, firstcitizensbank
Photos/Pictures:
The header is using lot of pictures of happy people.
Primary
Horizontal Navigation:
The primary navigation right on top links to personal,business and careers options.
Primary
Vertical Navigation:
No primary vertical navigation.
Use of
Animation/Movies:
No use of animation/movies.
Search
Options:
The second and fourth panel below the header consist of searching options to customer services and locating a bank branch or ATM
Mailing
Lists/Opt-in:
No Mailing Lists options.
Advertising:
No use of advertisements.
Date/Type
of Review:
January, 2007, Review of the Home Page.
Contact/More
Information:
http://www.firstcitizens.com/
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