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Category:
Banks - USA
Company/Organization:
First Indiana Bank
HomePage
Layout:
Just a simple page designed to list out the benefits of all the services / current offers put up by the bank, mainly using pictures to display their current offers in a blog kind of style. The top part provides the main navigation to all major areas of the site like web banking. A picture on the bottom provides a link to open a account with the bank.
Focus
Item/Product/Service:
The Home page seems to list out all the current offers and allure customers to open a account with the bank.
Company
Logo/Graphic:
The logo uses a round circle in blue and red and 1 engraved in it in a bold font followed by the First International Bank.
Common
web
address queries (some by user-error):
firstindianabank.com, firstindian.com
Common web search
queries:
firstindianabank, firstindiana
Photos/Pictures:
The homepage is mainly using pictures to advertise to depict its current offers.
Primary
Horizontal Navigation:
The horizontal navigation at the top - home, web banking, personal, business, wholesale, bank to bank and careers look good.
Primary
Vertical Navigation:
No vertical navigation is being used.
Use of
Animation/Movies:
No animations are being used on the homepage.
Search
Options:
No search option is being used currently.
Mailing
Lists/Opt-in:
No option for joining a newsletter or mailing lists etc
Advertising:
The page mostly uses pictures to advertise their own offers and products.
Date/Type
of Review:
January, 2007, Review of the Home Page.
Contact/More
Information:
http://www.firstindiana.com/
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