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Category:
Banks - USA
Company/Organization:
First Interstate Bank
HomePage
Layout:
The page is designed in three major sections. The top part of the page provides key links and login information for internet banking, as well as a demo section. It is very colorful and bright. The main part of the homepage is used to provide significant information about various products and services offered by the bank. It has a blue background and is set up with four tabs. The far right column of the page provides information on stocks, security and their newsleter.
Focus
Item/Product/Service:
The focus of the homepage is for the visitor to be able to quickly login to use their internet banking services.
Company
Logo/Graphic:
First Interstate Bank uses their name, and an outlined orange I as their company graphic.
Common
web
address queries (some by user-error):
firstinterstatebank.com, firstinterstate.com
Common web search
queries:
firstinterstatebank, firstinterstate
Photos/Pictures:
The homepage does not use very many photos, however there is a color picture of a palm tree found at the top of the page. It is a good attention-getter.
Primary
Horizontal Navigation:
The main horizontal navigation being used for the homepage is: personal banking, business banking, online services, and financial services. There are also other horizontal navigation links but they are not as prominent.
Primary
Vertical Navigation:
There is no primary vertical navigation being used on the homepage.
Use of
Animation/Movies:
At the time of this review there was no use of animation on the homepage.
Search
Options:
There is a very small search bar located at the top right hand section of the homepage. It is called I Search.
Mailing
Lists/Opt-in:
There is no direct opt-in on the homepage itself. There is a link to join a newsletter, but no place to enter an email on the homepage.
Advertising:
During our review we saw no advertising.
Date/Type
of Review:
January, 2007, Review of the Home Page.
Contact/More
Information:
http://www.firstinterstatebank.com/
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