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Category:
Banks - USA
Company/Organization:
HSBC Bank
HomePage
Layout:
Red and White seems to be the color scheme. There's a lot of action on the home page including well integrated photos of individuals throughout. A tabbed navigation along the top with tables diving major sections.
Focus
Item/Product/Service:
Personal Banking and Internet banking seem to be at the forefront.
Company
Logo/Graphic:
The HSBC logo is top left of the page with the saying: the world's local bank.
Common
web
address queries (some by user-error):
hsbconline.com, hsbcbanking.com, hsbcbank.com
Common web search
queries:
hsbcbank, hsbconline
Photos/Pictures:
Photos are scattered throughout the homepage with mostly similing customers or bank employees. They are grey-ish black and white style photos.
Primary
Horizontal Navigation:
A tabbed horizontal navigation bar runs along the top of the page. There are about 10 major sections.
Primary
Vertical Navigation:
There is no primary vertical navigation bar.
Use of
Animation/Movies:
Animation, flash or moving graphics is not used on the home page of the site.
Search
Options:
Search available in the top right of the page
Mailing
Lists/Opt-in:
They do not seem to have any email groups to join.
Advertising:
Bottom right of the page does have an ad.
Date/Type
of Review:
November 2006, Website Homepage review
Contact/More
Information:
http://www.hsbc.com/
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