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Category:
Banks - USA
Company/Organization:
Key Bank
HomePage
Layout:
A nicely laid out home page very rich in colors. A big banner in the middle section trying to allure customer's with their personal line of credit product. The top left section has the bank's logo with some quick links on the right side. The page has a tabbed approach with four major tabs on top. Clicking on any of the tabs lists the producs/services to the specific tab.
Focus
Item/Product/Service:
Main focus area seems to be loan, credit cards and financial planning services.
Company
Logo/Graphic:
Logo goes with the bank's name as it is having a graphic of a key nicely done into it.
Common
web
address queries (some by user-error):
keybankonline.com, keybank.com, keyonline.com
Common web search
queries:
keybank, keybanking, keyinternetbank
Photos/Pictures:
No use of photos/pictures.
Primary
Horizontal Navigation:
It has a tabbed primally horizontal navigation with the tabs providing links to personal, small business and corporate areas. Each of the tabs when clicked further have a horizontal navigation below it pertaining to the tab selected.
Primary
Vertical Navigation:
No primary vertical navigation.
Use of
Animation/Movies:
No use of animation/movies.
Search
Options:
A search option on the top right corner to search for the specific keywords.
Mailing
Lists/Opt-in:
No Mailing Lists options.
Advertising:
No use of advertisements.
Date/Type
of Review:
January, 2007, Review of the Home Page.
Contact/More
Information:
https://www.key.com/
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