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Category:
Banks - USA
Company/Organization:
Mercantile Bank
HomePage
Layout:
The front page of the website uses a blue and white (with a bit of gold) as a color scheme. A top left logo with a header that extends from right side to left rounding on the left hand side. There is quite a wide border on both sides of the page. A photo and quote of a presumed customer is featured front and center. Brief summaries of products with associated links are provided in the main middle section of the page. The left had side contains key website links and a bank login.
Focus
Item/Product/Service:
Based on the photo and quote used by the site, it would seem the company wants to point out a feel-good customer story.
Company
Logo/Graphic:
Their logo/grahpic is a wavy gold-brown bar type of graphic with the company name underneath. A slogan of we take your banking personally is under the bank name.
Common
web
address queries (some by user-error):
mercantilebank.com, bankmercantile.com, mercantile.com
Common web search
queries:
mercantilebank, mercantilebanking
Photos/Pictures:
The only note-able homepage photo is of the customer in the center of the page.
Primary
Horizontal Navigation:
A small horizontal navigation bar is used which includes home, contact, about us, security.
Primary
Vertical Navigation:
These links appear to be the main organization part of the home page and include values, personal banking, commercial banking, small business banking, wealth management, investor relations, careers.
Use of
Animation/Movies:
None used on the homepage when this review was written.
Search
Options:
There is a keyword search field provided in the lower left of the page. A nice option.
Mailing
Lists/Opt-in:
No mailing lists, or groups to join from the website homepage.
Advertising:
No noticiable ads on the homepage.
Date/Type
of Review:
November 2006, Website Homepage review
Contact/More
Information:
http://www.bankmercantile.com
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