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Category:
Banks - USA
Company/Organization:
New Alliance Bank
HomePage
Layout:
New Alliance Bank has a very user friendly website. The majority of the homepage has a white backdrop with a few colored boxes to help separate the information. What first and foremost catches the eye is the scene of the couple riding bicycles off to the left portion of the homepage. This is an easy to operate kind of website that helps you to get where you need to go and fast. A red bar with three tabs is especially helpful found running along the top of the homepage.
Focus
Item/Product/Service:
This bank has put a lot of value in community and local interest. They want to reach out to any and all their customers needs.
Company
Logo/Graphic:
A unique orange shape is used by this bank followed directly by their name NewAlliance Bank. The shape is also used front and central on their homepage to give a message.
Common
web
address queries (some by user-error):
newalliancebank.com, newalliance.com, newaliance.com, newaliance.com
Common web search
queries:
newalliancebank, newaliancebank
Photos/Pictures:
The picture that is most notible that tends to draw most of your attention is found towards the top left. It is a happy couple biking out in the country.
Primary
Horizontal Navigation:
There is a red horizontal navigational bar running along the top of the homepage. The three primary ones are Personal Banking, Business Banking, and Wealth Management.
Primary
Vertical Navigation:
There are some links found on the homepage, but not any major vertical navigational systems.
Use of
Animation/Movies:
As of the writing of this article there doesn’t appear to be any animation or movies found on the homepage.
Search
Options:
At this time there are no search field options.
Mailing
Lists/Opt-in:
No mailing lists sign ups are shown here on the homepage.
Advertising:
Only one advertisement is seen on this website and it is for their own companies use.
Date/Type
of Review:
December 2006, Website Homepage review
Contact/More
Information:
http://www.newalliancebank.com
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New Alliance Bank, related: newalliancebank.com, newalliance.com, newaliance.com, newaliance.com, Review
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