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Category:
Banks - USA
Company/Organization:
PNC Bank
HomePage
Layout:
The header section of the home page seems to be divided into three parts, the top one consists of a logo on the left with some links on the right with a search option below. The middle section has a primary horizontal navigation and the bottom section of the header comprises of a picture with a welcome message and a link to take a tour. The main section is divided into 3 areas to login to personal, small business and corporate account.
Focus
Item/Product/Service:
They seem to have the site simply to carry out the banking operations for their different types of customers.
Company
Logo/Graphic:
A graphic followed by PNC in blue makes up their logo.
Common
web
address queries (some by user-error):
pncbanking.com, pncbank.com, pnconline.com
Common web search
queries:
pncbanking, pncbank, pnconline
Photos/Pictures:
Using a picture of people from different origin on the header.
Primary
Horizontal Navigation:
The horizontal navigation links to personal, small business and corporate areas.
Primary
Vertical Navigation:
No primary vertical navigation used.
Use of
Animation/Movies:
No Animation/Movies used.
Search
Options:
A search option on the top right side of the header lets the user perform a text based search.
Mailing
Lists/Opt-in:
No Mailing Lists options.
Advertising:
No use of advertisements.
Date/Type
of Review:
January, 2007, Review of the Home Page.
Contact/More
Information:
http://www.pnc.com
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