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Category:
Banks - USA
Company/Organization:
South Trust Bank
HomePage
Layout:
A nice looking page with the main section linking to all the bank's services and operations done in newspaper like columns with a couple of text banners in the middle. The other two sections are the header and the left panel. The left side on the header has the logo and the right side is having links to customer service, contact us etc. The blue swoop dividing the header looks good. The left panel is mainly providing a login option for banking services and operations.
Focus
Item/Product/Service:
Just an informational site with lots of information banking, online and financial services with a big login area on the top left panel.
Company
Logo/Graphic:
A blue logo with a square with some patterns inside and the banks name right after it.
Common
web
address queries (some by user-error):
southtrustbank.com, southtrust.com
Common web search
queries:
southtrustbank, southtrustonline
Photos/Pictures:
The only picture being used on the header is that of a girl with raised hands and in a delightful mood.
Primary
Horizontal Navigation:
No primary horizontal navigation used.
Primary
Vertical Navigation:
No primary vertical navigation used.
Use of
Animation/Movies:
No Animation/Movies used.
Search
Options:
There is a search option on the top right main section. The bottom left panel has a text box to let the user enter a zip code and search the bank's branch location.
Mailing
Lists/Opt-in:
No Mailing Lists options.
Advertising:
No use of advertisements.
Date/Type
of Review:
January, 2007, Review of the Home Page.
Contact/More
Information:
http://www.wachovia.com/
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