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Category:
Banks - USA
Company/Organization:
WSFS Bank
HomePage
Layout:
A simple home page with three sections top, left and middle. A lot of green color is used on the top and left sections. Top section mainly has the bank's name. Left section consists of a primary vertical navigation with a combo box dropdown to select and logon to a particular banking service. The main section just displays some warning against identity theft and a few other banking services.
Focus
Item/Product/Service:
This seems to be a informational site most of the links providing information to the bank's services, also has a link to accept online loan applications. The key feature also seems to be providing online banking operations to its account holders.
Company
Logo/Graphic:
Simple text logo with the bank's name done in bold white color.
Common
web
address queries (some by user-error):
wsfsbank.com, wsfs.com
Common web search
queries:
wsfsbank, wsfsonline
Photos/Pictures:
The picture of old laughing couple looks great on the top left part of the header, also has a couple of other pictures on the main section.
Primary
Horizontal Navigation:
No primary horizontal navigation used.
Primary
Vertical Navigation:
They are using a primary left navigation to linking to online banking, products and services, rates, investing and loan applications etc.
Use of
Animation/Movies:
No Animation/Movies used.
Search
Options:
No search options used.
Mailing
Lists/Opt-in:
No Mailing Lists options.
Advertising:
No advertisements used.
Date/Type
of Review:
January, 2007, Review of the Home Page.
Contact/More
Information:
http://www.wsfsbank.com/
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