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Category:
Banks - USA
Company/Organization:
Zions Bank
HomePage
Layout:
The First look on the home page gives an impression of a cluttered page with lots of information thrown in. The page is mainly laid out in two sections the left and the right one. Logo is sitting right on the top left corner with the horizontal navigation sitting right besides it. The left section is mainly the search and some inhouse advertisements by the bank and the right one has a top section for login and a few links.
Focus
Item/Product/Service:
Clearly the bank is trying to get in more and more accounts and promoting its online banking services, the main being loans, mortgage and an investment account.
Company
Logo/Graphic:
They have a nice looking text logo with the bank's name in bold and the punchline right below it. Some lines are covering it all over in a unique style.
Common
web
address queries (some by user-error):
zionbank.com, zionsbank.com
Common web search
queries:
zionbank, zionsbank
Photos/Pictures:
The top left section uses a big photo of a man holding a banner to promote the bank's services. Some pictures are also used in the bank's banner advertisements below.
Primary
Horizontal Navigation:
Primary horizontal navigation comprises of links to Help Center, Careers and Financial Tools.
Primary
Vertical Navigation:
No primary vertical navigation used.
Use of
Animation/Movies:
No Animation/Movies used.
Search
Options:
Most of the left panel is mainly using searches to locate a branch or an ATM and finding a product / service.
Mailing
Lists/Opt-in:
No Mailing Lists options.
Advertising:
The bank is using some big banner advertisements on the left and bottom section to promote its products and services
Date/Type
of Review:
January, 2007, Review of the Home Page.
Contact/More
Information:
http://www.zionsbank.com
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